But to be honest, the concept is more visual than verbal, so it’s maybe not worth pushing that point too much. The sections have suitably vague headings, reminiscent of a lot of other lifestyle/culture magazines: Cultured Obsessed Climax Situation Hip Stop Adventures in Hipstaland Slash and Lensed. (The first theme will be Make Beautiful, like the hashtag project.)

Snap will come out monthly, and will be focused around a single theme, played out through eight sections and three feature stories. He also notes that the idea of the iPad magazine also came out of the company’s existing social media activity: people on Hipstamatic are already posting a lot of content to Instagram and Twitter, so this is a way of better directing that long tail, as it were. “My love for the magazine format goes deep,” Buick told me. I wanted to work on projects that excited me, and that might even make a difference in the world,” he writes in the introduction to the first edition. “After a couple years, I realized working at a magazine is great, but I wanted more creative freedom. Fresh out of art school, it was there that he cut his teeth in publishing, and also started to get the itch to do something a little more creative. Lucas Buick, the co-founder and CEO of Synthetic, started out as as a graphic designer at a magazine (the telecoms trade title Telephony, a sweet irony for an app maker). While moving into magazine publishing might sound like a pivot too far for a developer of photo apps, in actual fact it’s not too far from Synthetic’s roots. This project will encourage Hipstamatic users to mark pictures using the hashtag to put them into a special stream on Twitter and Instagram and on its own site - the first time they’re aggregating their users’ photos in this way. Unlike Synthetic’s paid Hipstamatic app, Snap will be free.Īlongside that, the company is ramping up its social media profile, with the launch of #makebeautiful. Now the company behind it, Synthetic, is looking to build on that foundation and create more engagement among the existing Hipstamatic community, and perhaps find new users in the process. Today, it becomes an iPad magazine publisher, with a monthly culture and lifestyle title for the iPad called Snap, consisting of original content and images created by Hipstamatic users. Hipstamatic has made a successful business out of its popular (and paid) iPhone camera appand the many features it has incorporated to enhance that photo experience: four million active monthly users and 50 million photos snapped through it each month.

Ipad app snap circuits